Intel partners with football giants FC Barcelona

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27th December 2013
Intel Corporation and FC Barcelona have announced a partnership agreement that will allow the club to become one of the most technologically advanced in the world. As part of this deal the Intel Inside logo will be printed on the inside of every Barcelona top. Although this seems a strange place to be adding a logo both Intel and FC Barcelona feel it is appropriate and beneficial.

The new top with Qatar as the main sponsor was unveiled at a press conference with players Gerard Pique and Carles Puyol sporting the new jersey. With the absence of Lionel Messi we have no doubt the rumour mill will go into overdrive regarding his future and/or departure from FC Barcelona.

Deborah Conrad, Intel chief marketing officer said "This is more than a sponsorship to Intel. The technology we are deploying and the programs we are working on together are designed to elevate FC Barcelona into one of the most technologically advanced soccer clubs in the world and to launch an ambitious slate of educational initiatives."

Sandro Rosell, president of FC Barcelona, also at the unveiling commented "It is a huge satisfaction for FC Barcelona to be able to join forces and share the values of innovation and teamwork with a company of such worldwide prestige as Intel. We are both trend setters in our fields, and I am convinced the collaboration we are starting today will be very important. It will mean much more than a financial sponsorship."

Of particular note in this partnership was the agreement to provide Intel Based technologies to both the students at the La Masia academy and 2 in 1 devices for the Barcelona players and coaches. Intel will also be working to improve fan connectivity and enhance their game day experience at Camp Nou.

Intel are an American multinational Design and Manufacturing company founded in 1968 and are currently the largest semiconductor chip manufacturer. They are most well known for their ranges of Desktop PC Processors and also Mobile and Server Processors although they also produce Solid State Drives and Motherboards for the retail sector.

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