LG G Flex Takes Gold At International Forum Design Awards 2014

4th March 2014
LG have announced that, amongst a host of awards at this years International Forum Design Awards, its revolutionary curved G Flex device took the Gold Award.

G Flex
The G Flex is the first smartphone that is designed to follow the curve of the human face and is six inches (measured diagonally). It features a self healing coating on the back cover that makes it immune to light scratches that a normal phone will pick up from every day use. As well as being curved on the outside it also comes fitted with the worlds first curved battery, a 3,500mAh device. Other key features include QTheatre, Dual Window and Swing Lockscreen which was designed specifically for the curved screen. The G Flex was commended by iF judges for implementing a new approach to the smartphone interface by putting controls on the back and adopting a curved display

Specifications for the G Flex include.
  • 2.26 GHz Quad-Core Qualcomm Snapdragon 800 (MSM 8974) CPU
  • Adreno 330, 450MHz GPU
  • 6-inch HD (1280 x 720), Curved P-OLED Display
  • Twin Cameras, Rear 13.0MP and Front 2.1MP
  • Android Jelly Bean 4.2.2 Operating System
  • 2G, 3G, 4G, WiFi, Bluetooth and NFC Connectivity
Other Awards
As well as the G Flex, LG were recognized for a number of other products at the iF Design Awards, these include.
  • ULTRAHD TV (Model 65LA9700) with Cinema Screen design
  • LG G2 smartphone for its high level of innovation
  • SoundPlate (Model LAP340) Audio System
  • Sound Bar (Model NB5530) at only 35mm high
  • 34-inch IPS 21:9 UltraWide monitor (Model 34UM95) with Cinema Screen Design
  • The lightweight Ultra PC (Model 13Z940) weighing less than 1kg
  • ARTCOOL Stylist Inverter V (Model A12IWK) air conditioner
  • ARTCOOL Slim Inverter V (Model CA12RWK)
Dr. Scott Ahn, LG’s Chief Technology Officer said about their successes, LG has put much emphasis on becoming an industry leader in product design. To achieve this, R&D works very closely with design from the onset. Our philosophy is to incorporate innovative designs into our products in order to evoke an emotional response and increase the intimate relationship between our products and consumers.”

LG Electronics was founded in 1958 and are a global company based in Seoul, Korea who specialise in consumer electronics, mobile communications and home appliances. They are most well known for their ranges of Televisions, Mobile Devices and Kitchen Appliances and their LG "Life's Good" Slogan.

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