LG Third Generation L Series Smartphones at the Mobile World Congress 2014

18th February 2014
LG have announced they will be showcasing their third generation of the L Series Smartphones at this years Mobile World Congress in Barcelona, Spain, due to be held between February 24th and 27th, 2014. LG’s Booth will be in Hall 3 of Fira Gran Via.

G Series Inspired
The new L Series, although being the mid range in LG's line up comes with "handsome design and practical user benefits inspired by LG’s more premium G Series." A first look at these new devices confirms that statement from LG which leads us to wonder just how much better their premium devices will be in the future, surely one to watch out for.

The Big Three
LG will be bringing three new models to the Mobile World Congress, the L40, L70 and L90, all of which will be 3G phones and installed with the latest Android OS, 4.4, KitKat. They will also benefit from a minimum of a Dual Core CPU and a minimum of 4GB Memory.

KitKat... Really?
We have to say this now, although Android loves it confectionary orientated names, we believe KitKat should not be one of them. Not because it's not in keeping with the trend, but more from a competitors advertising vantage point. Will we be seeing slogans like "Have a Break - Have a Blackberry" on our TV's or in magazines soon? We shall have to wait and see if anyone is bold or bright enough to try it.

The Specs
Below we've compiled an overview of the specs of all three phones into a handy table.

Model L90 L70 L40
CPU 1.2 GHz Quad-Core 1.2 GHz Dual-Core 1.2 GHz Dual-Core
Display 4.7-inch IPS (960 x 540) qHD 4.5-inch IPS (800 x 400) 3.5-inch (480 x 320)
Memory 8GB / 1GB RAM 4GB / 1GB RAM 4GB / 512MB RAM
Cameras 8.0MP / 1.3MP 8.0MP or 5.0MP 3.0MP
Battery 2,540mAh 2,100mAh 1,700mAh or 1,540mAh
Dimensions 131.6 x 66.0 x 9.7mm 127.2 x 66.8 x 9.5mm 109.4 x 59.0 x 11.9mm

Commenting on the new L Series devices Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company said “In addition to inheriting the refined design aesthetic that is synonymous with LG’s premium devices, the L SeriesIII provides an array of user benefits that extend far beyond a simple upgrade. From the design to the OS to the UX, the L SeriesIII exemplifies LG’s commitment to bringing the best smartphone experience to as many consumers as possible. We’re confident that the L SeriesIII will be a strong volume driver in 3G markets.”

LG Electronics was founded in 1958 and are a global company based in Seoul, Korea who specialise in consumer electronics, mobile communications and home appliances. They are most well known for their ranges of Televisions, Mobile Devices and Kitchen Appliances and their LG "Life's Good" Slogan.

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