LG Smartphones (G Pro Lite) to come with Blackberry BBM Preinstalled




31st December 2013
LG Electronics Inc and Blackberry have announced a bundling agreement that will mean BBM will come preinstalled on the LG G Pro Lite Smartphone. BBM will still be available via the usual App stores but will be available using the LG App Manager on the G Pro Lite model.

What is BBM
BBM is a communication service that uses a unique PIN tied to the users Blackberry ID and allows customers privacy and security while they are chatting with their contacts. It can be used either one to one, in multiple chats and as part of a BBM Group, at no point does a user have to divulge their phone number.

For the future
Blackberry says it will continue to evolve BBM for both iPhone and Android users into 2014. Planned updates will include support for BBM Channels that will allow users with similar interests to closely interact with each other. Also on the horizon is the support for both voice and video calling.

Vice President of Marketing for Asia, the Middle East and CIS countries of LG Electronics Mobile Communications Company, Kevin Shin said “BBM is widely used throughout the Middle East, Africa and Indonesia where smartphone users tend to engage heavily in social networking. The LG G Pro Lite offers an optimized BBM experience with its large, high quality display and embedded Stylus Pen.”

“People across the globe are using BBM to connect with each other and the enthusiasm has been phenomenal,” said Andrew Bocking, Executive Vice President for BBM at BlackBerry. “We’re extremely pleased that LG Electronics will help bring their customers a more seamless experience with BBM by preloading the app, starting with the G Pro Lite in key markets.”


LG
LG Electronics was founded in 1958 and are a global company based in Seoul, Korea who specialise in consumer electronics, mobile communications and home appliances. They are most well known for their ranges of Televisions, Mobile Devices and Kitchen Appliances and their LG "Life's Good" Slogan.


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